Purina Recalls Pro Plan Vet Diet Product Due to Elevated Levels of Vitamin D


Purina Pro Plan Vet Diet Food Recall

February 8, 2023 — Nestlé Purina PetCare Company is recalling a limited amount of Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) prescription dry dog food due to potentially elevated levels of vitamin D.

Vitamin D, while essential to a healthy diet, can cause health problems if ingested in too high an amount for too long.

What’s Recalled?

Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) 8lb and 20lb bags. You can identify the recalled product by using the UPC and production codes in the image below.

This is a prescription-only product.

No other Purina products are impacted by this voluntary recall.

What Caused the Recall?

The recall has come after Purina was contacted about two separate confirmed cases (to date) of dogs exhibiting signs of vitamin D toxicity. Each had been on the diet but recovered once taken off.

Company Statement

According to the company (abridged statement):

Nestlé Purina PetCare Company is voluntarily recalling select lots of Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) prescription dry dog food due to potentially elevated levels of vitamin D. Vitamin D is an essential nutrient for dogs; however, ingestion of elevated levels can lead to health issues depending on the level of vitamin D and the length of exposure. Vitamin D toxicity may include vomiting, loss of appetite, increased thirst, increased urination, and excessive drooling to renal (kidney) dysfunction.

Purina is taking this action after receiving two contacts about two separate confirmed cases of a dog exhibiting signs of vitamin D toxicity after consuming the diet, to date. Once taken off the diet, each of these dogs recovered.

The affected dry dog food was distributed throughout the United States by prescription only through veterinary clinics, Purina Vet Direct, Purina for Professionals, and other select retailers with the ability to validate a prescription.

We apologize to pet owners and veterinarians for any concerns or inconvenience this situation has caused. As pet experts and pet owners ourselves, the health and well-being of pets is our top priority.

Read the complete announcement here.

What to Do?

Purina recommends that pet parents immediately stop feeding the affected product to their dogs and discard any remaining food in a way that no wildlife or other animals can get to it.

It also recommends consulting your veterinarian if your dog has eaten the product and is showing symptoms such as weight loss, excessive drooling, vomiting, loss of appetite or increased thirst or urination.

Consumers are invited to reach out to Purina with any questions or for refunds. You may call 1-800-345-5678, Monday-Saturday, 8 am to 5 pm CST or via email at https://www.purina.com/contact-us.

Reporting Pet Food Problems

U.S. citizens can report complaints about FDA-regulated pet food products by calling the consumer complaint coordinator in your area.

Or go to the FDA’s “Report a Pet Food Complaint” page.

Canadians can report any health or safety incidents related to the use of this product by filling out the Consumer Product Incident Report Form.

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